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Social Media Manager

Skills

Job Description

Job purpose/summary

While this role is primarily focused on social media and community engagement, a successful applicant will also be able to contribute to other projects within digital marketing. This role will serve as part of a social media team, which supports and leads social media efforts in collaboration with account teams. This role will be responsible for leading the strategic development and execution of social marketing communications initiatives that support and build the brand and company.

Duties and responsibilities

The ideal candidate will be responsible for:

  • Creating the paid social media strategy & tactics for residential, commercial, and restoration services: dynamic contribution to the media planning process, audience, and creative strategy, budget setting, industry tracking, testing & learning agenda, measurement framework, etc.
  • Providing regular reports on social media activity and trends and input on how best to learn from that data to sustain and build the brand
  • Achieving engagement objectives daily to meet key quarterly milestones within given budget Demonstrating an active understanding of digital marketing knowledge & social media trends and communicating this information to the Global team
  • Creating a content strategy for social media channels designed to deliver against company priorities and objectives
  • Developing creative content for clients utilizing tools found in major social media platforms
  • Developing dynamic, quick turn content for social and paying media
  • Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
  • Creating dynamic and compelling social media strategies and content for each social media account which includes but is not limited to
  • Developing social media sharing at certain client events
  • Managing annual content calendar that is directly aligned with the key messages developed by the marketing and public relations team

Competencies

The ideal candidate will demonstrate competencies in the following areas:

  • Brainstorming new social media programs and campaigns with various stakeholders 
  • Thought leadership across relevant social channels
  • Collecting performance of various social media initiatives making necessary changes to improve business results
  • Being a strategic thought partner and leader in social media to cross-functional teams sharing best practices, general guidance, and the implications of platform updates
  • Playing an active role in developing comprehensive strategies that use social media marketing techniques to increase client visibility, membership, and traffic
  • IT Management
  • IT Service Management
  • Business Process Improvement
  • IT Project Management
  • Business Management
  • Time Management
  • Social Media Management
  • Change Management
  • Marketing Management
  • People Management
  • General Management
  • Quality Management System
  • Information Management
  • Management Development
  • Product Management

Tools and technologies

  • Web-based Software
  • Embedded Services
  • Microsoft Office
  • Microsoft Suite
  • Microsoft Windows
  • Adobe Creative Cloud
  • Microsoft Word
  • Microsoft Excel
  • Adobe Creative Suite
  • Microsoft Office 365
  • Microsoft team
  • Adobe Experience Manager
  • Microsoft Outlook
  • Mac and PC platforms
  • Open-Source software
  • Microsoft Publisher
  • Microsoft Dynamics

Reporting relationship

To be completed by the user of this job description as appropriate

Direct reports (if appropriate)

To be completed by the user of this job description as appropriate

Qualifications

Education

To be completed by the user of this job description as appropriate

Certifications

To be completed by the user of this job description as appropriate

Other relevant qualifications

To be completed by the user of this job description as appropriate

Key Attributes

To be completed by the user of this job description as appropriate

Experience

To be completed by the user of this job description as appropriate

Working conditions (if required)

If the job requires a person to work in special working conditions this should be stated in the job description. Special working conditions cover a range of circumstances from regular evening and weekend work, shift work, working outdoors, working with challenging clients, and so forth.

Physical requirements (if appropriate)

If the job is physically demanding, this should be stated in the job description. A physically demanding job is one where the incumbent is required to stand for extended periods, lift heavy objects regularly, do repetitive tasks with few breaks, and so forth.